Bachelor's Degree Full Time

Business Administration - Marketing

at Laurentian University of Sudbury · Canada

Duration

4 years

Tuition

On request

Intake

Fall, Spring

Mode

Full Time

About this program

The Bachelor of Business Administration with a specialization in Marketing at Laurentian University is designed to equip students with the essential skills and knowledge required to thrive in the dynamic field of marketing. This program encompasses a comprehensive curriculum that covers various aspects of business management, consumer behavior, market research, digital marketing, and branding. Students will gain a deep understanding of strategic marketing principles and how to apply them effectively in real-world situations.Throughout the course, students will engage in hands-on learning experiences, participate in case studies, and collaborate with industry professionals. This practical approach facilitates the development of critical thinking and problem-solving skills, which are vital in today’s competitive business environment. Additionally, marketing courses emphasize the integration of technology in marketing practices, preparing students for the digital landscape.Studying at Laurentian University places students in a multicultural environment, enriching their educational journey. The diverse community fosters global perspectives and collaborative learning alongside peers from different backgrounds. Ontario is a vibrant hub for businesses and offers numerous opportunities to network, internships, and gain relevant experience in the marketing industry.

Entry requirements

Applicants for the Bachelor of Business Administration - Marketing are typically expected to hold a secondary school diploma or equivalent qualification. Relevant business or marketing coursework may be advantageous. Additional assessment factors may include academic performance, motivation letters, and recommendation letters, as determined by the university's admissions team.

English: International students must demonstrate proficiency in the English language. This is commonly assessed through standardized tests such as IELTS or TOEFL. Generally, a minimum IELTS score of 6.5 (with no band lower than 6.0) or a TOEFL score of around 80 is expected. Please verify specific requirements with the university.

International students: International students planning to study in Canada must apply for a study permit. Required documents typically include a valid passport, proof of acceptance from Laurentian University, financial support evidence, and any additional documents specified by the Canadian government. It is advised that prospective students consult the official immigration website for detailed visa requirements.

Career outcomes

<ul><li>Marketing Manager</li><li>Brand Strategist</li><li>Market Research Analyst</li><li>Digital Marketing Specialist</li><li>Sales Manager</li><li>Advertising Executive</li><li>Public Relations Specialist</li><li>Business Development Associate</li></ul>

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