Full Time

Business Administration – Marketing

at Seneca College · Canada

Duration

—

Tuition

On request

Intake

Fall, Spring

Mode

Full Time

About this program

The Business Administration – Marketing degree at Seneca College offers an in-depth understanding of marketing principles and practices, preparing students for diverse roles in the field. Throughout the course, students will explore essential topics such as consumer behavior, marketing research, advertising strategies, digital marketing, and brand management. The program emphasizes practical learning through case studies, group projects, and simulations, ensuring that students not only acquire theoretical knowledge but also develop practical skills applicable in real-world scenarios.Students are trained in key areas such as strategic planning, market analysis, and communication techniques. The curriculum is designed to foster critical thinking and creativity, allowing students to design innovative marketing campaigns and solutions. Moreover, the program provides opportunities for networking and gaining insights from industry professionals, enhancing the learning experience and preparing students for the competitive job market.Studying Business Administration – Marketing at Seneca College allows students to experience vibrant academic life in a diverse cultural setting. The college is located in a region known for its thriving business environment and entrepreneurial spirit. This exposure not only enriches the educational journey but also provides a solid foundation for future career opportunities in various sectors.

Entry requirements

To be eligible for the Business Administration – Marketing program, applicants typically need to have completed a secondary school diploma or equivalent. A background in business or social studies can be beneficial, though not mandatory. Some programs might also recommend specific courses, such as mathematics or communications, to better prepare students for the academic challenges ahead.

English: Proficiency in English is essential, and most prospective students are required to demonstrate this through recognized assessment methods. Typically, a minimum score of 6.5 on the IELTS or 80 on the TOEFL is expected, ensuring that students can fully engage with the coursework and contribute to discussions effectively.

International students: International students are required to obtain a student visa to study in the destination country. To apply for this visa, students must provide necessary documents, including proof of acceptance from Seneca College, financial statements demonstrating the ability to support their studies, and valid identification. It is essential for prospective students to check the official immigration website for detailed and updated requirements regarding a student visa.

Career outcomes

<ul><li>Marketing Manager</li><li>Brand Strategist</li><li>Market Research Analyst</li><li>Advertising Account Executive</li><li>Digital Marketing Specialist</li><li>Product Manager</li><li>Sales Manager</li><li>Public Relations Specialist</li></ul>

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